As a result of the more than 30,000 reports of intra-family violence in Colombia in 2012, and after the success of national athletes at the London 2012 Olympic Games, the Colombian Institute of Family Welfare (ICBF) launched the Home Made Champion campaign.

The initiative, led by olympic medalist Óscar Figueroa, and with the participation of renowned athletes such as the 'Pibe' Vadellama and the 'Chico' Serna, became the communication platform to activate a massage of conscience, love and protection for minors across Colombia, using different mediums of communication.

As a result of the more than 30,000 reports of intra-family violence in Colombia in 2012, and after the success of national athletes at the London 2012 Olympic Games, the Colombian Institute of Family Welfare (ICBF) launched the Home Made Champion campaign. The initiative, led by the medalist Óscar Figueroa, and with the participation of renowned athletes such as the 'Pibe' Vaderrama and the 'Chicho' Serna, became the communication platform to activate a massage of conscience, love and protection for minors In all of Colombia, through different communication mediums.

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